Tuesday 18 December 2012

Reflecting on 2012 and looking ahead to 2013...

I cannot be happier with what Couva has accomplished in  2012.  Growing from an idea for a birthday gift for my dad, to something I made occasionally as gifts for friends, to a product that I'm now selling in stores across the UK, I am so proud of how far its come.

For each small accomplishment, there has been a LOT of hard work behind it. I've learned an incredible amount in a short space of time. Having a background in psychology hasn't exactly been the best preparation for launching a business manufacturing consumer products!
During that learning process, I've turned to others for advice and guidance, and have been fortunate to meet some incredibly knowledgeable people and am eternally grateful to them.To name a few, Alex & DJ at Family (and friends) were instrumental in developing the logo and branding for Couva, as well as the packaging concepts (www.familyandfriends.uk.com). Their enthusiasm and patience has always energised me and kept the momentum moving forwards - you guys are amazing! Anyone looking for some incredible designers - look no further!
I also have to say a big thanks to Akbal at KKWear (www.kkwear.co.uk). You've always gone above and beyond to ensure I had things on time and to specification - thankyou! I also have to say a big thanks to StartUp Britain and Emma Jones. The Startup Saturday event that I attended really gave me the "oomph" to get moving and gave me some great contacts and ideas (www.startupbritain.co).

While I still have a lot to learn, I can honestly say that I'm so excited to see where Couva will go in the coming years. I've got so many ideas that I'm finding it hard not to try to get started on them all at once!
With the new year upon us, I'm eager to continue the learning process, expanding my product range, and expanding distribution.
2012 seemed to be the year of the "Keep calm..." message, and I think I'll take my own version into 2013:

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Happy holidays from Couva!